Presentations of new vehicles, launches of new ranges, training courses, etc.

A place dedicated to events with special expertise in the automotive field

Our site has been designed to meet all your needs, for sales and technical training courses, vehicle launches, dealership events, press presentations, public test drive events and much more.

Over more than 15 years, the Château des Broyers has made automotive industry events its speciality, offering spaces and services that showcase your vehicles and your image.

With the support of our team, attentive to your specific requirements, all the elements you need to achieve your goals are brought together.

Facilities to meet your industry-specific requirements

  • Showrooms for vehicle display
  • A number of outdoor spaces for presentations
  • Fully equipped training rooms
  • Private parking for test drives
  • 8 rapid charging points for electric vehicles
  • A wide range of different test drive routes around the Château, from motorways to smaller, winding roads
  • Adjoining 2-hectare plot, can be set up for 4x4s
  • Production office for your team and technical staff
  • Area set up for vehicle washing and maintenance
  • Resident chef and dining areas to seat up to 200 people
  • 31 rooms on-site and multiple accommodation options nearby
  • Ideal geographical location, close to motorway links
  • Customer car park


Our experience at the Château des Broyers can be summed up in three words: simplicity, responsiveness and friendliness. On top of the beautiful surroundings, stylishly fitted out and decorated, our BMW event benefited from an attentive and welcoming team who, what’s more, advised us and supported us throughout the entire planning process.
There were lots of things behind the success of our event but the Château des Broyers site and team played a big part in it. The many compliments we received from our discerning customers are evidence of this.
” Marketing Manager, Groupe Altitude BMW-MINI

Some of our customers

BMW: X5, I8 / CITROËN / DACIA: Jogger / FIAT / FORD / JEEP / MERCEDES / PEUGEOT: 208, 308, 308 Hybrid / RENAULT: Zoé, Mégane 3, 4, 5, Mégane e-tech / TOYOTA / TRIGANO

Contact us now.